MADE | Shop Talk - Creative Evolution

What it means to execute creative is evolving.

Across advertising, design, film, and production, new tools and technologies are changing how ideas move from concept to execution — how teams collaborate, how quickly work is expected to be delivered, and how creative decisions are made.

For many creatives, these changes bring real opportunity alongside uncertainty. Questions around craft, authorship, ethics, and sustainability are increasingly part of everyday practice — yet they’re often navigated alone.

MADE | SHOP TALK: Creative Evolution is an open, community-driven conversation designed to bring those questions together in one room.

This is not a presentation or a sales pitch. It’s a candid panel discussion with working creatives, followed by an open Q&A, where panelists and attendees are encouraged to share perspectives, raise questions, and challenge assumptions.

The goal isn’t consensus or prediction — it’s shared understanding. Creating space for curiosity, debate, and connection as our creative industries continue to evolve.

What to Expect

• A moderated panel discussion
• Open audience Q&A
• Honest perspectives from working creatives
• A welcoming, inclusive environment centered on dialogue, not dogma

Moderator

• Jameson Smith - MADE President and Director of Broadcast and Video Content - Ethos | VONT

Panel

• Rachael Hardwick - Digital Creative Director - Ethos | VONT
• Greg Farnum - Founder - Sweven Visual Engineering
• Ben Davis - Director - StudioLab
• Ian Messina - Founder - Dimension5

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